Despite the rough ecomony, Blu-ray sale was more then 90 percent and digital distribution was also up 19 percent for this quarter. Rental DVD and Blu-ray were up by one percent for the first quarter.
"It is clear that home entertainment’s stability is fueled by Blu-ray’s popularity, said Bob Chapek, Chairman, DEG and President, Walt Disney Studios Home Entertainment. Blu-ray’s tremendous performance can be attributed to its unsurpassed picture and sound quality. Moreover, we remain confident that demand for Blu-ray will continue to grow given that it is a revolutionary platform.”
BLU-RAY DISC SALES
According to figures compiled by Swicker & Associates on behalf of DEG, roughly 20 millions Blu-ray discs have been shipped in the first quarter of the year. That's a 108 percent increase when compared to last year's figures. Much of blu-ray's success attributes to the death of Toshiba's HD-DVD format. Now that the format war is over, even Toshiba will soon release a Blu-ray player as well. Sales of all Blu-ray compatible devices, including set-top players, PC drives and PlayStation 3 consoles are now in more than 10.5 million U.S. homes.
BLU-RAY DISC SOFTWARE SHIPMENTS IN U.S. & CANADA (in millions)
Q 2006 2007 2008 2009
1Q 1.694 9.220 19.166
2Q 3.542 12.616
3Q 3.214 12.718
4Q 1.262 9.540 28.6
YEARLY TOTAL:
2006 2007 2008 2009
1.262 17.99 34.554 19.166
TOTAL(since launch)
72.972
Figures compiled by Swicker & Associates on behalf of DEG: The Digital Entertainment Group
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